Effective Date: 01st April 2017 Live Pay Infotech Solutions is a digital application (hereinafter referred to as “Live Pay App” or “Live Pay”) developed and owned by Live Pay Infotech Solutions, a company registered under the Companies Act, 1956, with its registered office located at Shop No. 09, NR Store, DC Colony, Rajouri, Jammu and Kashmir, 185131, India.
We are committed to respecting and protecting the privacy and personal information of our users. This Privacy Policy outlines how we collect, use, disclose, and safeguard your data when you interact with our website, WAP site, or mobile applications (collectively referred to as the “Platform”).
By accessing or using the Live Pay Platform, you agree to the practices described in this Privacy Policy. If you do not agree with this policy, please do not use our services.
1. Consent and Acceptance
By using the Platform or downloading the Live Pay App, you consent to the collection, processing, and disclosure of your personal data in accordance with this Privacy Policy. This policy is subject to change without prior notice. While we will make efforts to inform you of any significant updates, we encourage you to review this page periodically.
2. Definitions
• “We”, “Us”, “Our” refer to Live Pay Infotech Solutions and its affiliates.
• “You”, “Your”, “User” refer to the individual accessing or using our services.
3. Information We Collect
We may collect and process the following categories of personal data:
• Personal Identifiers: Name, email address, mobile number, residential address, date of birth, identification documents (e.g., Aadhaar, PAN, Voter ID, passport, driver's license), and education details.
• Financial Information: Transaction history, payment information, income, and credit history (where required).
• Device Information: Location data, contacts, call logs, device details (model, storage, network), and SMS (for OTP auto-detection only).
• Media & Voice: Photos or scanned documents submitted, and voice recordings from interactions with customer support.
4. Purpose of Collecting Personal Data Your personal data is used to:
• Facilitate transactions and services
• Verify your identity
• Prevent fraud and comply with regulatory obligations
• Improve service delivery through analytics
• Communicate product or policy updates
• Respond to queries or grievances
• Conduct audits and maintain records
• Send relevant promotional offers (with consent) Additionally, we may use precise location data to prevent fraudulent activities and share it with government authorities as required.
5. Sharing of Information
We may share your personal data with:
• Affiliates and Partners to deliver services you request
• Third-party Service Providers bound by confidentiality agreements
• Regulatory and Law Enforcement Authorities to comply with legal requirements
• Successors in Business Transfers such as mergers or acquisitions We do not share your information with third parties for their direct marketing without your explicit consent. Aggregated or anonymized data may be shared for analytical or research purposes.
6. Retention and Deletion of Data
You may delete your account at any time via the Platform. Upon deletion, we will cease processi ngyour data except as required by law. Transaction logs and necessary data may be retained for legal or regulatory purposes, especially in the event of ongoing investigations or legal proceedings.
7. Cookies and Tracking
We use cookies and similar technologies to enhance user experience. These do not collect personal information unless you have voluntarily provided it. You may adjust browser settings to disable cookies, although doing so may impact Platform functionality.
8. Links to Third-Party Sites
Our Platform may include links to external websites. We are not responsible for the privacy practices or content of these third-party sites. Please review their privacy policies before engaging with them.
9. Data Security Measures
We implement advanced security protocols including encrypted data transmission, device binding, multi-level authentication, and regular third-party cybersecurity audits. Users are encouraged to protect their login credentials and enable App Lock or other security features.
10. User Rights and Opt-Out
You may opt out of receiving non-essential promotional communications by adjusting your account preferences or clicking the unsubscribe link in marketing emails.
11. Your Consent
By continuing to use our Platform and services, you confirm your understanding and acceptance of this Privacy Policy and authorize the collection and use of your data as outlined herein.
12. Grievance Redressal
For any concerns regarding this policy or misuse of your personal data, please contact our Grievance Officer:
Email: support@livepay.co.in
Address: Shop No. 09, NR Store, DC Colony, Rajouri, Jammu and Kashmir, 185131, India